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Hevelian Blog

by Yuriy Flyud|29 November 2023
Gamification and Clinical Data

I want to discuss something interesting that's making waves in healthcare – gamification. But let's not just view it as a trendy new tool for patient engagement. Instead, let's see it as a rich source of clinical information, transforming how we approach healthcare.

Let's begin with a bit of background. In healthcare, gamification means using game design principles in non-game situations to drive patient engagement, behavior change, and learning. Why? Because gamification isn't just about making healthcare fun, it's about making it effective. And, to tell the truth, it’s a huge market, valued approximately 5 billion $ only this year globally.

Take, for example, a healthcare app, where patients get rewards just for taking their meds on time. Besides the basics like tracking meds and getting reminders, users also earn points for sticking to their medication schedule. Additionally, they can earn badges for various achievements, such as adhering to the schedule for a consecutive month or sharing their progress with friends.

In the context of gamification I personally also like to discuss immersive experiences, telehealth and augmented reality. These technologies have the potential not only to enhance patient outcomes but also to transform the entire healthcare experience. For example:

  • In virtual environments people can connect for sessions, regardless of their location. They provide a private and secure space for participants to openly discuss their feelings and support each other. Good use cases are groups for:
    • Chronic Illness Support
    • Addiction Recovery
    • Weight Loss
    • Therapy for Trauma Survivors
    • Etc.

  • Medical students can use augmented reality to explore and interact with detailed 3D models of the human body. Medical professionals locate veins for procedures like blood draws and IV insertions.

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